WhatsApp Marketing Is No Jargon.Marketing methodologies are getting smarter by the day as are marketers who continue to explore new means to reach and engage with customers. Recent years have seen the immense growth of WhatsApp and businesses have since identified WhatsApp Marketing as a huge opportunity that is here to stay.
With an active user base of 200 million daily active users in India, the cross-platform messaging app continues to be the hot favourite platform for sharing content, media-rich messages and news.
As of 2019, it is reported that several businesses are successfully deploying WhatsApp marketing as a part of their overall marketing strategy to generate awareness, engage with customers, and close transactions.
WhatsApp Marketing is a mode reaching and marketing to your potential and existing customers via WhatsApp. A far cry from sending bulk messages and bombarding the customer with spammy messages, effective WhatsApp marketing is about creating customer experiences with personalized content that will help make better purchase decisions.
109 countries use WhatsApp as a primary platform to keep in touch with family and friends. It is safe to assume that WhatsApp has swept off SMS to become the most preferred mode of digital communication. In an ecosystem where attention and eyeballs are plenty, visibility is guaranteed. No matter what your business objective is, there is a WhatsApp marketing campaign to achieve desired results.
The cost of acquiring a new customer is 5x the cost of retaining an existing customer, this should be reason enough for brands to take customer engagement seriously. WhatsApp, is a great breeding ground for happy customers. Repeat orders, queries and complaints, handle them all with whatsapp marketing.
With ad costs on other platforms skyrocketing like never before, alternative means like WhatsApp marketing are the way out. Cost-effectiveness is crucial for any business to sustain in the long run and turning to smart means of reaching your customer is a great step towards long-term business success. WhatsApp marketing can guarantee upto 2x the cost effectiveness
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.