It’s no secret that businesses are continuing to hop on the WhatsApp marketing bandwagon to outgrow their competitors. While most realize the importance of using a WhatsApp marketing software to enhance their overall strategy, not all know how to choose the right WhatsApp marketing software.
Here are the top 5 features to look out for before you claim a software the best fit for your WhatsApp marketing needs.
Personalization of messaging makes consumer relationships more personal and tailor-made. Personalization adds a touch of exclusivity to the communication and ensures that the end-user feels more satisfied, increasing chances of brand loyalty. Each message you share as part of your WhatsApp marketing efforts can be tailored to your buyer by persona. Ensure that personalization is a must-have criteria in your WhatsApp marketing software for effective communication.
Text messages and updates are great but interactive media formats enhance user engagement and make content user-friendly. Media can range from images and videos as a lighter formats for the initial phases of marketing and can include links and documents to engage and close deals with prospects. When you are looking for the best WhatsApp marketing software for your business, media support is a must-have feature.
‘WhatsApp messaging’ should not be an excuse for lousy speeds of delivery. The basic criteria for an efficient WhatsApp marketing tool is to display speed. In a world where time is the most precious commodity, marketing efforts need to be swift and seamless. When looking for a WhatsApp marketing software, ask if the software delivers messages at lightning fast speed irrespective of the audience size.
The success of any WhatsApp marketing campaign is concluded with hard facts and data points. Each campaign after being tailor-made, supported by media and checked for speed must return valid data points for marketers and businesses to further optimize and enhance campaigns. Analytics is a definite must-have in your ideal WhatsApp marketing software.
Security is the one feature that absolutely must not be compromised upon. It is important to understand if your WhatsApp marketing software offers ample security in terms of infrastructure, encryption and deployment.
If you are looking for a WhatsApp marketing software that fulfils all these 5 must-haves and offers impeccable support, try FlockSend.
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.