Growing a business and scaling seamlessly is a task that requires more than just a good idea and a great business model. A good CRM software can effectively leverage data and scale businesses significantly by managing important tasks and qualifying leads for better revenue generation. In short, A CRM software is essential to better manage customer relations, and generate workable solutions to scale businesses.
The biggest challenge for any business after it’s launch is sustenance. A recent study showed that only 66% businesses manage to survive the first two years after starting up, and only a 50% of this number is likely to be functioning at the five-year mark. This further drops down to a 30% when hitting the ten-year mark.In an era where competition is fierce and sustenance is a huge challenge, strategic planning coupled with the right tools like a CRM software can not only help the business survive, but thrive.
CRM or Customer relationship management is more than just a tactic, it is a business strategy to better engage current and potential clients. CRM tools and softwares are an invaluable investment for small businesses owing to the immense value they provide, be it storing data, managing customer relations, nurturing or qualifying leads, a CRM software can do it all.
In a small business, getting leads and closing business becomes quite complicated as the numbers start increasing. Manual tracking becomes impossible as multiple teams are involved and timely solutions are key. A CRM software can help keep track of a lead, nurture the lead with consistent and timely communication. Once the marketing efforts seem to pay off, the lead is then passed to the Sales team to further the process. The presence of both the teams on the same platform bridges the gap, saves unwarranted delays and improves chances of business through the prospect.
Getting all your teams (Marketing, Sales, Account Managers, Customer Satisfaction and more) on a single platform and help them steer towards a clear goal of improving chances of business, enables a smooth process that most definitely would end up in favour of the business.
While building a CRM software of your own can be quite a tedious task, here is a CRM software for small businesses that might interest you.
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