An introduction to White Label Marketing

Brands continue to explore new ways to reach new audiences, just as product and service companies look at unexplored terrains to unearth opportunities. The challenge is to reach out to new audiences and extend products and services. While reaching these potential customers first-hand can be quite and expensive and tedious affair, a white label marketing model can be the perfect solution to the burning question - how do we get more people to use our product/service?