Benefits of investing in SMS campaigns in 2019

A holistic strategy is one that makes use of multiple channels to stay in touch with customers, Though WhatsApp has taken over as the world’s favourite messaging app, SMS is still a highly relevant channel with a staggering 80% open rate. Incorporate SMS campaigns into your marketing strategy to convert customers and drive more sales faster.

Wednesday, June 06, 2019

In a technology-first world, advanced apps have replaced age-old communication methods like SMS. However, users still have to turn to their inbox when looking for an OTP, order confirmation or any other transactional information. In a way, users are aware that SMS has turned to mean business while WhatsApp is an app for personal messaging. 

 

It is essential to implement SMS as a part of an overall marketing strategy, the key reasons being 

 

  1. High Open Rates: SMS has an open rate, higher than most advertising channels. Unlike the risks of ending up in the spam folder, like emails and being blocked, like on more advanced messaging platforms like WhatsApp, SMS campaigns ensure delivering messages straight to your user's inbox with a guaranteed high open rate.
  2. Reach people on-the-go: Advanced messaging apps rely heavily on internet data for delivery of messages. SMS campaigns can ensure the delivery of messages to your user’s inbox with minimal data dependency on the receiving end.
  3. Cost-effective: SMS marketing campaigns are easier to set-up and are far more cost-effective than other advertising forms like a Facebook ad or for that instance, any other channel. With advanced yet cost-effective tools like FlockSend, setting up and running successful SMS marketing campaigns has become easier than ever.
  4. Fast Delivery: The wait time on SMS campaigns is practically nothing. All it takes is the push of a button and it can be assured that users will receive value-based messages owing to minimal prep-time and ease of set-up.
  5. Easier Opt-ins & Opt-outs: Giving your customers the option to stay connected or disconnect at their convenience empowers them to feel in control. By offering a choice to opt-in and opt-out, the responsibility of maintaing the relevance of a functional database is automated. Uninterested customers opt-out, thus cleaning up the database without manual intervention

 

In addition to the above benefits, SMS marketing campaigns have been known to be effective in strengthening customer engagement, reaching a wide demographic, all while adding to your existing strategy. 

 

Interested in implementing SMS campaigns for your business?

 

NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.