A holistic strategy is one that makes use of multiple channels to stay in touch with customers, Though WhatsApp has taken over as the world’s favourite messaging app, SMS is still a highly relevant channel with a staggering 80% open rate. Incorporate SMS campaigns into your marketing strategy to convert customers and drive more sales faster.
In a technology-first world, advanced apps have replaced age-old communication methods like SMS. However, users still have to turn to their inbox when looking for an OTP, order confirmation or any other transactional information. In a way, users are aware that SMS has turned to mean business while WhatsApp is an app for personal messaging.
It is essential to implement SMS as a part of an overall marketing strategy, the key reasons being
In addition to the above benefits, SMS marketing campaigns have been known to be effective in strengthening customer engagement, reaching a wide demographic, all while adding to your existing strategy.
Interested in implementing SMS campaigns for your business?
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.