The bot efficiency in social media is already proven by the simple yet essential fact that it generates a more personal engagement with users. If you opt to use a smart chatbot to automate your customer service on social media platforms, you basically start gaining access to a bunch of advantages for your brand.
The greatest benefit may actually be the fact that a chatbot will provide your customers with a smart assistant with the ability to communicate with them almost like a human consultant and it will progressively begin to get to know your customers and which of your products they are interested in.
Incorporating a chatbot with Facebook messenger will offer you a new way to interact with both your online community and future customers. Your chatbot strategy could raise brand awareness, help with transactions, convert new customers, or even deliver excellent customer service. Finding the right strategy all comes down to your business goals and what will have the most impact on your audience. For example, Tommy Hilfiger incorporated a chatbot with a Facebook messenger to assist people to buy clothes directly from a show during Fashion Weekin NYC.
One of the most common mistakes when it comes to the implementation of chatbots into a sales and marketing strategy is the mixture of the two.Although related in their overall goals, marketing and sales are more effective when they are supplementary to each other. If you have marketing materials like content, landing pages, email campaigns, and paid collateral, having a chatbot on them that directly contacts someone with sales may seem like a good idea on the surface.
So, in case you are using content on your social platforms to get people to your site or to a specific landing page on your website, then chatbots are an excellent way to convert those visitors. It seems like it could be a balanced decision to do so. Which means that there are certain things that will always require a human touch. The bottom line is : when using social media marketing, a chatbot can add extra value to your social media marketing strategy and act in the advantage of your brand.
The information you collect in these forms is what turns casual visitors into prospects for your team. Unfortunately, generating potential leads or any kind of conversion can be challenging.But when you center your landing page on a chatbot, you can eliminate those distractions and get users to focus solely on engaging with that bot. But it does go to show that minimizing other elements and making the conversion process the most compelling part of your site can have a massive impact on your ability to earn new prospective clients.
B2B (as well as B2C) evaluate countless companies and products before deciding which answers their needs best.And when you consider the impact these decisions can make, this makes perfect sense. Most of us are surrounded by competitors offering similar products, services, and plans stealing the attention of our prospective customers. Healthcare platform FemFuturist, for example, used a chatbot to guide visitors through a simple health evaluation right off the bat.
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Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.