The use of chatbot has taken the business world by a storm. There is a widespread misconception regarding bots that is, that they will replace the human force.
A chatbot is computer software designed to simulate conversations with human users over the internet to keep the customers in the loop and give quick fixes to their queries.
Whatsapp marketing strategy is a tool towards building a relationship of mutual growth between the seller and the buyer. Customers can easily avail the services in a manner that is more direct and user-friendly.
The most evident benefit of chatbots is that it is available 24x7 for 365 days. They communicate with us through text messages; integrate into websites, applications or instant messengers and helps entrepreneurs to know the pulse of the customers. In simple words, bots automate communication with users and give them access to instant responses regarding queries.
Chatbots prevent engaging a whopping workforce for routine tasks and continuous processing of multiple repetitive requests from users. The tremendous speed with which they process user requests helps in gaining customer’s trust and loyalty.
Chatbots can be particularly categorized into two different types. The first is a command-based chatbot, that works on fed instructions based on keywords and frequently asked queries. They depend upon a databank of customer responses and heuristics. They cannot create new texts but, reply by selecting an answer that matches the context of a query. On the other hand, the AI chatbot is a trained one which works on natural language processing. The AI bots can answer ambiguous questions.
Both the types come with their merits and demerits. Command based chatbot is more reliable and grammatically correct but cannot respond to something not fed into them. While the AI bots need a vast amount of learning data and can struggle to form longer sentences.
The basic idea behind using chatbots is personalization. So, to build an effective chatbot certain things should be kept in mind.
Chatbot solves repetitive queries of the customers while the customer service agent can deal with more complex queries and provide better service to customers. By incorporating chatbot solutions to complement your human task force, your business can get the thrust it needs to enter new markets.
Chatbots are extremely customer friendly. They can even assist the customers in buying the right product or service when a customer poses questions.
The young blood of this generation is not an impulsive buyer. Before buying they make a thorough inquiry into the product or service and make comparisons with the options available in the market. These millennials prefer live chat over lengthy phone conversations. So, investing in chatbots for customer service will be a prudent investment if your products are aimed at this young, reflective lot.
Chatbots will become a common phenomenon in no time and will be a uniting feature of all brand products and services with its increasingly smart AIs.
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