Conversational marketing is taking the world by storm. With AI solutions being integrated as a part of the overall marketing and customer success strategy it has become very crucial to monitor how these AI solutions are faring over manual solutions. Conversation analysis is the practice of analysing AI conversations and deriving data points to optimize efforts. Harnessing business insights and key data points is essential to further improve marketing and customer success efforts.
The importance of analysing and monitoring any efforts are crucial to optimize for success. This holds true even for advanced AI solutions that are deployed for businesses. Fuelled by data intelligence and data points, conversational AI also needs to be monitored and analysed for certain metrics.
“What gets measured gets managed” - The practice of management, Peter Drucker (1954)
The famous quote by Peter Drucker stands true even 6 decades later.
Conversation analysis or chat analysis includes filtering and analysing conversations between brands and customers to harness data and understand patterns that can help understand user behaviour. Conversation analysis need not be a manual process as there are advanced analytical tools like FlockListen that help gain key business insights into all your customer conversations.
FlockListen works wonders for WhatsApp conversation analysis. The portal features a chat analysis mechanism that gives deep insights, user behaviour and more in-depth data for optimization.
Step 1: Install the Aiyo app on your device
Step 2: Get familiar with the web panel. Complete integrations with your WhatsApp business number to get started with chat analysis
Step 3: Explore the platform to understand basic insights like number of users, total messages and average messages per user
You can view one-on-one messages and group messages individually.
Step 4: Click on the group analytics option to get deeper insights like
Data and insights will be depicted in graphic formats for easy visual representation.
Conversation analysis does not get easier than this.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.