WhatsApp Bots - Conversational Marketing at its best

Conversational marketing is undoubtedly the future of customer success. Ruling out one-way conversations, conversational marketing enables meaningful two-way conversations. WhatsApp bots have been a great tool for marketers to employ meaningful conversations with customers. The key objective of deploying WhatsApp bots is to append a larger ‘Delight’ factor into the marketing strategy. Keeping audiences happy is the key to any business and conversational marketing powered by WhatsApp bots is the secret ingredient to customer success.