Because your potential customer is researching which product to buy, it makes sense to build a chatbot that helps answer the big questions that keep a customer from converting. For example, somewhere in the conversation, your chatbot can offer a downloadable guide. The customers just need to provide their email address, and possibly their name, and the guide will be sent to them. If your chatbot has already provided value to the consumer, your salesperson can build on that positive interaction when he/she reaches out to discuss the sale.
If it is a physical product you can advertise on the web, and then direct incoming traffic ( from the ads ) to a chatbot instead of your website. Then, when the person is ready to buy they can even do so through your bot, as most chatbot platforms have native payment processing built in. If you are selling a digital product, then a chatbot is the ideal platform for communicating with your prospective customers before purchase and after.
Another page that would benefit greatly from a chatbot are dedicated landing pages. As with placing a chatbot on a pricing page, most leads who visit a dedicated landing page of yours already have a high intent to take action. In the above example by ConvoPanda, you can see how they take advantage of this by having their chatbot immediately appear to capture the details of every lead. The modern customer want a seamless experience, so by allowing them to input their details into the chatbot directly, as opposed to switching over to a new page, it provides a much more streamlined user experience.
Although the term is rather broad in its implications, I will be specifically addressing the use of chatbots in conversational marketing . Chatbot products allow you to conduct conversational marketing by implementing a piece of code onto your website or landing page that enables a chat interface to appear. More robust chatbots can allow visitors to circumvent any form submission and interact with a bot until you or another member of your business decides to jump into the conversation.
Some companies are beginning to use chatbots more heavily in their social media scene. For example, a company might set up a Facebook Messenger bot that offers quick replies directly to customers who comment on a Facebook post. A customer who asks a particular question or mentions a specific product might receive a swift automated response or an email followup. To accomplish this kind of immediate and intimate connection with the customer, you can blend the services of a good chatbot with your email marketing automation software.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.