Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Facebook allows you to connect with your potential audience, and WhatsApp takes this connection to a next level. WhatsApp provides various features, which can be used effectively for promoting small businesses.
The WhatsApp purchase left many industry watchers scratching their heads, until they realized that the service reaches approximately 450 million active users ( with about a million new users being added every day ), with the greater portion of those users located outside of the United States. And if that data comes from previously untapped demographics as such as those in large sections of Eastern Europe and Asia where Facebook is not as often used but WhatsApp is a then it makes that much more sense from a global domination standpoint. Of course, part of what makes WhatsApp so popular is that up until this point, it has never collected unnecessary user information or attempted to capitalize on its captive audience by advertising towards them.
If your customer base is global, or if your customer travels globally, know this: as of early 2018, WhatsApp is the number one messaging app in 4 countries. The rise of smartphone penetration in these regions has also accelerated the use of messaging apps as a preferred channel for commercial transactions, as well. If you want to tap into a more global market, WhatsApp should absolutely be in your communications portfolio. PATH has been working in Zambia to support the National Malaria Elimination Center with data collection, research, and community engagement.
Because messaging apps have surpassed social networks in popularity, companies have to re-evaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, such as Facebook Messenger and Line.Messaging is inherently mobile, and it feels much more private and personal than traditional social platforms, where users broadcast a message to their entire network.
Whatsapp Marketing has taken over the digital world with a tumultuous reaction. It is observed that people are spending more time on Whatsapp than the time spent on the internet or on the social media. Its diverse and interactive ways of communication can contribute immensely to digital marketing and that is why Whatsapp can indeed make an effective marketing tool to the Digital world.
The WhatsApp Business API allows developers to build new experiences that reach even more people in even more parts of the world and result in even more effective customer engagements. Simply put, WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.