As marketers, we like to engage in platforms where our customers are active and we can stand out. In early 2016, Whatsapp announced they will be testing tools to help business and organizations communicate with users. You just have to be creative in order to leverage WhatsApp as a business tool.
The best reason to use WhatsApp for business is that many of your customers are probably already using it. Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. A study by Pew Research Center shows that 42 percent of smartphone owners between 18 and 29 years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 50 or older. Plus, messaging apps like WhatsApp have incredible engagement rates : 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received.
Arush Chopra from JustHerbs has been offering skin and product consultations on whatsapp. However, offering customer support via WhatsApp may not be a good option for all types of businesses. Kritika from cloud telephony company, MyOperator warns that responding to every message on WhatsApp may not be practical for companies that get hundreds of customer calls every day. So, choose WhatsApp as a customer support tool only if you have lesser number of customer requests.
WhatsApp Business initially rolled out in Indonesia, Italy, Mexico, the UK, and the U.S., but users in most other countries should be able to download it now. You can create a business profile with relevant information for your customers such as contact information, a description, a business category, and more. You can also set up automatic messaging and create custom labels to organize conversations. In addition, Facebook is rolling out the ability for businesses to send traffic ads to their WhatsApp number by boosting a post.
Another big benefit of WhatsApp is that you know someone getting your message has a smartphone. So if you wanted to, you could use the same messages from you SMS strategy and include links that could better engage your recipients. It also gives you the opportunity to send recipients links to your conversion pages so people can convert right on their phones. In a nutshell, that all means you can instantly contact potential customers around the world with the potential that they can immediately convert.
There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user. So your chances of success are higher when you use its limitations to your advantage. So any marketing campaigns you tackle should reflect (and respect) the personal aspect.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.