Before we jump into the actual list, let us get this out of the way : the biggest mistake you can make in this matter of email marketing campaigns is not conducting them via an email marketing client.
The days of having to manually send emails via Gmail or Outlook or Yahoo Mail or whatever is past. There are services that provide the facilities for you to automate your email marketing campaign, track the necessary metrics, manage your contacts and overall ease the process for you.
The first imperative for an email marketing strategy is having people to email. Start with a list of your existing email contacts and grow from there. The key to email engagement is reaching out to those who have in some way expressed that they want to hear from you. Start with recipients you know and make sure the emails you send are easy to share ( we do this for our customers ).
Test mailing lists are one of the best ways to check your messages for deliver-ability and simple mistakes that could cause your messages to be sent straight to spam. Even the most experienced marketers need to edit and revise their emails before they are sent out to the real mailing list. Email marketing is filled with technical rules to avoid spam, improve mobile adaptability, and so much more.
One of the most repeated errors in Email Marketing, and that generates the most problems for companies, is when their messages are classified as SPAM. The SPAM refers to those emails that the user does not find attractive, whose content is not suitable or that the user does not want to receive. Falling into the SPAM folder means that many users will not see the content of the message at any time. It is a strange occurrence that email readers may go to the SPAM folder, so you have to avoid making the mistakes that take your emails to that tray.
In addition to segmentation of your email list, re-targeting is another thing that a number of email marketers forget to do. In a manner of speaking, retargeting also allows you to further segment your email list. Retargeting is the action of reaching back out to a target audience right after they have done a certain action that you tracked. The process is simple : You track the content and pages your subscriber is visiting and then target them with ads that are relevant to that specific subject.
The email marketing is a powerful channel for almost all businesses, both physical and online. While most of the channels are volatile and subject to change, such as SEO and social media, email marketing is built over time and becomes a pillar of your business that will continue to drive your business to infinity. Virtually no limits on how far you can segment customers through multiple channels, and customize your communication to talk directly with them and get to your heart.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.