Omnichannel is more than just a buzzword. Effective omnichannel communication is about being present where your customers are, on and across various channels. In an age where technological platforms are many and attention deficit is a real issue, businesses wonder how to tap opportunities to engage with users. Empowering users to move business conversations to a channel they are comfortable engaging with is a great way to keep users engaged.
Aberdeen group in a recent study revealed that a successful Omnichannel when deployed can result in
Higher Customer Engagement and Satisfaction
Better Customer Retention
If you are considering cost-effective methods to enhance your omnichannel strategy, WhatsApp marketing can help unify your marketing efforts across channels by creating a unified communication experience.
Reaching out to your potential customer over their preferred channel goes out to show how your business is willing to take the extra step to provide a delightful customer experience. And, as they say, a happy customer is the best business strategy of all.
The freedom to engage across channels while maintaining a unified channel experience is just one of the many advantages of deploying WhatsApp as a part of a user-centric omnichannel strategy.
Reaching out to the customer on a channel of their preference ensures undivided attention and hence increased engagement as opposed to reaching out to them on a channel where they hardly spend time.
Increased user engagement with the brand ensures that queries are answered and sales are closed well before time. Timely support helps brands ring in sales, thereby increasing revenues.
Omnichannel experiences are all about making communication up close and personal, thereby initiating and engaging in meaningful conversations that lead to a holistic brand experience.
Satisfied customers who have ease of access to businesses are more likely to repeat orders and bring in more business on a larger scale.
Multiple channels while keeping intact the history and context at every step. No matter what channel you utilize to engage with your user, the overall history remains untampered.
Interested in deploying WhatsApp into your Omnichannel strategy?
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.