In an age where there is a lot of noise and clutter on Social Media, it becomes a challenge for brands to identify what information really matters. While some brands invest heavily in a social media listening strategy, some choose to let embrace scepticism and ignore the importance of listening to customers online.
Customers are a brand’s greatest advocates, as are they the best critics. The Internet today has turned into an open mic for anyone to share their experiences and help fellow-internet enthusiasts curate future experiences. Listening to customers for feedback across channels like Facebook, Twitter and other channels can be your key to unlocking new avenues to enhance user experiences and explore business opportunities.
Social listening is like real-time feedback where you are constantly connecting piles and piles of information. Data collected from customers helps develop industrial intelligence by diving deep into customer experiences.
Some important data points social listening uncovers
In real life, it takes paid man-hours to gather such valuable data. Social listening is a cost-effective alternative to mine useful data and process the same to develop intelligent solutions, spark conversations and provide better customer experiences.
Successful brands consider social listening and sentiment analysis an important aspect of their brand strategy. Such metrics not only unearth the real face value of the brand but also uncover underlying issues that may need fixing. Channels that are majorly monitored are Facebook, Twitter and recently even WhatsApp. Brands actively scan these channels to gather key insights hidden in big data. Cutting through the noise and extracting meaningful inputs is the need for the hour, and there are tools that help brands do just that.
With social listening, brands can uncover valuable insights around their brand, their competition, their products and also keyword of choice.
How to listen and gather insights
Among the numerous methods available in the market right now, the most effective ones are
If you are looking for intelligent listening solutions