How to create brand moments with WhatsApp

Brands go the extra mile to delight customers. This holds more relevance around festive days and special occasions when customers are flooded with buying options and brands aim at creating brand campaigns that make a difference. In the past, a brand moment could be achieved by crafting a social media campaign and then waiting on it to pick up momentum. What works now is a marketing campaign supported by conversational marketing efforts. Talk about going the extra mile to delight customers.