Brands go the extra mile to delight customers. This holds more relevance around festive days and special occasions when customers are flooded with buying options and brands aim at creating brand campaigns that make a difference. In the past, a brand moment could be achieved by crafting a social media campaign and then waiting on it to pick up momentum. What works now is a marketing campaign supported by conversational marketing efforts. Talk about going the extra mile to delight customers.
Multiple reports suggest that festive seasons see a staggering increase in sales. This can be attributed to the increased intent of purchase, huge discounts and intense marketing efforts put in by brands. But with cut-throat competition and a general attention deficit among customers, how do brands ensure they create an exceptional campaign that makes the cut?
Here’s how an Indian brand crafted the perfect brand moment for Valentines day
How did Fabelle do it?
Fabelle has a multitude of products that are ideal for Valentines day gifts. The brand decided to create a unique experience for its customers on the special day with a personalized WhatsApp video.
All it took to execute this campaign was a WhatsApp software.
The customized video contained images of the couple that were shared through a web panel. Along with the images, a special message and the other persons phone number was added. The video was then sent to the sender’s partner on the special day. The campaign was an instant hit because the personalization was on point, the collateral could be shared on other platforms, visibility due to the prominent branding.
In the above case, Fabelle created a brand moment that was personal. There was no complexities, just a heartfelt gesture from the sender to the receiver.
Any brand can create brand moments that matter, especially around festive days where intent is the highest. WhatsApp is an exceptional platform to create experiences and impress your audience with personalized campaigns.
Interested in creating a personalized brand experience? Get in touch today!
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