“The WhatsApp Business API enables medium-sized and large companies to connect with customers around the world” - WhatsApp
WhatsApp has grown to be the most powerful business messaging channel as a result of a strong 1.5 billion global user base and an advanced end-to-end encryption mechanism. With a strong growth opportunity, arises the challenge of building trust and keeping security features intact and WhatsApp leaves no stone unturned to safeguard the platform, this in turn leaves businesses struggling to obtain the WhatsApp API feature.
Though the tech giant’s vision is ambitious, getting approvals for the enterprise WhatsApp business API is still a challenging task. Adding to this, WhatsApp charges businesses per message based on destination country and also requires pre-approved templates to send messages.
How to get a WhatsApp business API
If you intend to take matters in your own hands, you will need to run a WhatsApp Client in an instance, and build your own solutions. While this may seem easy, there are instances of multiple rejections, not to mention the unlimited amount of hassle that comes along with the tedious process.
To apply for a developers account: https://www.whatsapp.com/business/api
Solution Providers like Flocksend have advanced technologies and prior approvals to help activate a telephone number within WhatsApp, but even then one-to-one approval of the solution is still required, which is taken care of by the solution provider. Thus easing the process of obtaining a WhatsApp API for business without getting rejected by WhatsApp.
What should your pick?
It is advisable to outsource the WhatsApp API requirement to a solutions provider who has ample experience obtaining WhatsApp APIs for businesses. With the responsibility outsourced, you can spend your time focusing on your business, while other technicalities are taken care of
With a solutions provider
Once you successfully have a WhatsApp business API, your business can offer seamless customer support, automate conversations, send alerts and notifications to customers from a branded business profile.
Interested in getting a WhatsApp Business API?
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.