When WhatsApp Inc announced the launch of an end-to-end customer relationship management (CRM) software and CRM offering to large enterprises via an application programming interface (API) in the later part of 2018, businesses and marketers worldwide celebrated in unison. It was also anticipated that WhatsApp for enterprises will offer customer support and merchant payment features.
A crucial part of any business is to stay on top of is to maintain its CRM. Being one of the most used app in the SME sector, businesses have wondered how to leverage WhatsApp as a tool for CRM. But the absence of a proper API has kept businesses from doing so, owing to the complexities in tracking conversations and streamlining workflows.
The WhatsApp API enables businesses to seamlessly integrate CRM software with WhatsApp. If you are using a CRM software like SalesForce, FreshDesk or an in-house software including live chat agents like ZenDesk, integration with WhatsApp has been made a breeze with highly functional WhatsApp tools.
Integrating your CRM software with WhatsApp can be a boon for customer support. Through WhatsApp, customers can initiate meaningful conversations and request support regarding recent orders, purchase details, delivery updates, and more.
If you are wondering how integrating your CRM with WhatsApp will help, here are a few pointers that can help
Apart from these, integrating your CRM software with WhatsApp has numerous benefits that your business can reap in the longer run. It all boils down to providing impeccable value and offering services better than your competitors.
Interested in getting your CRM software integrated with WhatsApp?
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.