WhatsApp marketing has many benefits over both email and other social media channels. Message alerts for high engagement : WhatsApp tells your customers when you have sent them a message via push notification. Scalable yet private conversations : You can have direct contact with your customer shielded from public view. Uncluttered environment : Right now, WhatsApp offers a quieter alternative in comparison to Facebook, Twitter or Instagram.
You can also set up automatic messaging and create custom labels to organize conversations.In addition, Facebook is rolling out the ability for businesses to send traffic ads to their WhatsApp number by boosting a post.
To make a successful Whatsapp Marketing you better take full advantage of all the features that the app offers you.First of all, we recommend you to place a representative profile picture of your business.In this regard, an attractive and cordial representative logo or photos of the representative in charge are good choices.Finally, to promote your offers without being invasive ( that is, without people receiving a notification ), you can use the Whatsapp Status.
Nothing compares to the power that WhatsApp as a mobile marketing tool can provide to any marketer, brand or agencies.WhatsApp is the only mobile app that can give you access to your target market without having them to like, follow, or friend you on your social media accounts.And using the list of resources I have provided you in this article.
Clarks wanted to increase brand awareness and brand reputation among millennial and taking the first experimental step in a new medium.It is likely the interactive marketing strategy successfully engaged millennial demographics, but there is some work to be done especially on the acquisition front.Asking users to add you as a contact on WhatsApp is just not scalable.Undoubtedly Clarks is using data from the WhatsApp interactions to create the next generation WhatsApp pomotion.
As marketers, we like to engage in platforms where our customers are active and we can stand out.In early 2016, Whatsapp announced they will be testing tools to help business and organizations communicate with users.You just have to be creative in order to leverage WhatsApp as a business tool.
Another aspect of WhatsApp Business allows for companies to support customers via the app, initially.As of January WhatsApp Business reports that 5 million businesses actively utilize this component.However, companies pay a fee anywhere from.5 cent to 9 cents per message, depending on the country.
However, since the beginning of 2018, WhatsApp released a new application called WA Business (WhatsApp for Business).The WhatsApp Business app though is available for both Android and IOS.WA Business was built with the small business owner in mind and as a result, should be the de facto standard for your business to start using WhatsApp.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.