Before we talk and explain how to create a business account, it is important to know what a WhatsApp business account is. When you understand this, you will decide whether you need to download and install the application on your device. WhatsApp Business is an application designed to help small business owners communicate with their customers, respond more quickly to messages, get analytical information and more.
WhatsApp Business initially rolled out in Indonesia, Italy, Mexico, the UK, and the U.S., but users in most other countries should be able to download it now. You can create a business profile with relevant information for your customers such as contact information, a description, a business category, and more. You can also set up automatic messaging and create custom labels to organize conversations. In addition, Facebook is rolling out the ability for businesses to send traffic ads to their WhatsApp number by boosting a post.
So far small businesses have been using the regular WhatsApp app to conduct their business or offer customer support. While that can also work, creating a business profile will offer much more credibility to your conversations. To get started, simply download the WhatsApp Business app from the Google Play Store. Ideally, you should be using your business phone number because that will make verification much easier later on.
Nothing compares to the power that WhatsApp as a mobile marketing tool can provide to any marketer, brand or agencies. WhatsApp is the only mobile app that can give you access to your target market without having them to like, follow, or friend you on your social media accounts. And using the list of resources I have provided you in this article.
Use WhatsApp to send interesting images and videos by creating your full marketing campaign exciting and engaging too. Use WhatsApp as a tool for endorsing new varieties of your products or offers that are available at discounted rates. Use WhatsApp as a marketing survey tool to acquire innovative short detail that can be sent to you along with digital images or videos of your products comprising directions concerning the product use. Use WhatsApp for building an effective team through the creation of WhatsApp groups for discussing new works, task updates, work deadlines and meeting timings.
According to the Nielsen Facebook Messaging Survey, people are more likely to shop with a business they can reach through messaging. Hence, integrating a messaging app in your marketing strategy becomes an important step for your business. After reaching 1.5 billion monthly active users around the world, WhatsApp released WhatsApp Business some year back. And businesses have been using it as part of their communications solutions. WhatsApp has modernised itself with the huge variations related to business communication. Customer engagement is important for any sort of business as they have started utilising WhatsApp, a social networking app.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.