WhatsApp marketing for business is becoming increasingly popular due to the ubiquitous nature of the app. With 1.2 Billion daily active users, WhatsApp is a powerhouse for business opportunities. Millions of businesses and marketers have already deployed WhatsApp marketing as a part of their all-inclusive marketing strategy.
Here are 10 commandments of WhatsApp marketing that you need to adhere to for WhatsApp marketing success
Brian Tracy once said - “Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service”. The primary objective of your WhatsApp marketing efforts should be to provide value. Focus on the 1:3 ratio where you push 3 pieces of value-based content for every product/sales message you intend to share.
Maintain an optimal frequency of 1-2 updates a week. It can be tempting to send your prospect one message a day, whether it is an offer, a new product launch or content of value, always maintain a frequency that will not come across as overwhelming to your user.
Focus on creating a content calendar that will enable quality, spam-free content that will keep users anticipating your next message. Spamming the user with irrelevant content, and too much content can come across as bothersome.
WhatsApp offers a wide range of media-rich formats that can be utilized to provide value to your clients. Use videos, images, links and cards to keep your audience engaged.
WhatsApp has a 70% open rate. When using WhatsApp as a part of your customer service efforts, provide timely assistance and be well-equipped to provide a seamless customer service experience.
Add a touch of personalization to make communication more effective. Create brand personas and tailor your communication pillars to appeal to your target group. Note that not all groups will relate to the same message, tailor your communication wisely.
Automate conversations and offer and engaging experience with little to no effort. Deploy a chatbot to better engage with your users. Chatbots are an ideal tool to extend and build support on WhatsApp.
A WhatsApp list should be treated as an email list. Always let your users know they can opt out of receiving updates at any given time.
When adding users to a group or a Whatsapp list to promote and grow your business, do not add members directly. Consent is important, always. Also ensure that each group is segregated according to the brand persona group.
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NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.