Just like every email marketing approach is different based on many factors, the right email marketing platform will be different for each company as well. Your email marketing platform could be part of a larger marketing automation and CRM platform, such as Hubspot or Infusionsoft, or it might be a more simple email platform, such as FlockSend. Not only will that allow you to avoid a potentially tedious transition down the road, it will also provide the opportunity to get familiar with the email platform while you grow your database.
If most of your leads are coming through forms online then you can consider workflow automation, form notifications to the sales team and so on. You may need to invest more into your sales process, so consider that as you carve out your email marketing ( and total marketing ) budget. For others, you may only spend a little extra on additional features of an email marketing platform ( such as email workflow automation ) or you may spend a great deal restructuring your sales process.
In order to determine what sales are derived from your email marketing campaigns you need a system to track where your sales are coming from. For items sold online this is very easy as all you need to do is set up a specific landing page for the links in your email. Then you know that any sales from that specific landing page have come from your email marketing campaign.
Not only can Google Analytics show your audience demographics, website traffic, and conversion rates, but it can also inform your email marketing. The affordability coupled with the potential for excellent revenue growth makes email marketing one of the best digital marketing tactics for small businesses with limited marketing budgets. With proper attribution, your company should be able to determine how much revenue is generated through your email marketing campaigns, down to the very email that finally convinced the consumer to make a purchase. Using email analytics to track and measure purchases made by consumers after they click on email content, you can add the sums of these purchases together to determine revenue.
If consumers are regularly engaging with your email marketing content then they have already shown an interest in your brand. Across different marketing surveys, lead generation is consistently cited as one of the top benefits of email marketing for businesses from diverse industries. One of the most common ways to measure the return on investment for email campaigns meant to drive website traffic is by looking at the click through rate for your marketing emails.
There is no doubt that email marketing efforts drive a large amount of revenue for brands It is also one of the most measurable and trackable marketing tactics we have To answer these questions and more, Campaign Monitor published a remarkable email marketing industry report for 2018. To come up with the finalized assessment, they surveyed more than two hundred marketers and experts specializing in email marketing.
Brands that describe their email marketing programs as successful report generating an average email marketing ROI of 42:1, while average email programs report a ROI of 37:1. However, while high rates of return are great, most businesses care much more about absolute returns. Indeed, our research confirms this when we looked at email marketing programs in terms of sophistication. Marketers who described their email marketing programs as unsophisticated reported an email marketing ROI of 44:1 on average.
It includes spends on email service provider, salaries of email marketers, designers, copywriters and other members engaged in bringing your email marketing strategy to life Note : You should understand that email marketing needs time to build momentum. So consider at least one year when calculating your email marketing ROI.
A simple email marketing definition is the use of email to promote products or services. Even better, email marketing is a way to use email to nurture and develop relationships with your email subscribers to complete an end goal like a sale.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.