SMS marketing campaigns allow brands to talk directly to customers , especially with 82 per cent of mobile users admitting they open every text they receive . Since the first text message was sent more than 25 years ago, text messaging remains the most important and used feature on mobiles . In short , like the medium, marketing text messages are quick and concise and have the potential to connect personally with customers.
SMS ( or Short Message Service ) is the messaging protocol used for sending and receiving text messages on mobile phones. It is supported by all mobile phones, from the most basic to the smartest , and offered by pretty much all mobile networks and carriers worldwide. Depending on whom you ask, only about 20 to 30 percent of marketing emails get opened.
The service allows for short text messages to be sent from one cell phone to another or from the internet to a cell phone. Some mobile carriers even support sending SMS messages to landline phones, but that uses another service between the two so that the text can be converted to voice in order to be spoken over the phone. SMS began with support just for GSM phones before later supporting other mobile technologies like CDMA and Digital AMPS .
Mobile devices are becoming ubiquitous, and brands and enterprises who want to connect reliably with their customers over mobile are increasingly turning to SMS. Ninety percent of text messages are read within three minutes of receipt . The rate of SMS spam is relatively low due to stronger regulation than email.
They also spend a significant amount of their time on these devices. In fact , U.S. consumers now spend five hours per day on their mobile devices. Engagement among other marketing platforms can be low : billboards, radio ads.
SMS marketing is based on permission, you have to encourage people to sign up for your text marketing list with special offers, promotions, contests or useful services. Most businesses need to offer a discount to get people to sign up. There has to be some sort of incentive to get people to share their phone number.
Just after Christmas comes the big January sales, these tend to start on Boxing Day, but some retailers are starting their online sales on Christmas Eve. Send a text message on boxing day and multiple times during January can help you boost sales . You could even send a text message on Christmas Eve or late Christmas evening.
If you have a store opening event on Friday night, send the message Friday afternoon. If you have a dinner promotion at your restaurant, send it at the end of the workday, not in the morning . Be careful not to tread on thin ice by sending messages out too early in the morning or too late at night.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.