After signing up for an email or mobile list, customers expect a confirmation. Make the most of this opportunity by personally engaging each subscriber with content curated to their interests and keep them interacting with your brand.
However, when paired with the right email strategy a transactional marketing can be used as a communication port to inform your customers with product updates, subscriptions, order tracking, and more. Transactional messages are automated messages, triggered to send on demand by specific interactions on your website or application. Examples of transactional messages include order confirmations, shipping notifications, membership renewal notices, account status messages, and many more.
Just as their name implies, transactional messages are relevant to transactions your subscribers have had with your business. Unlike engagement messages, their objective is to initiate or close on a sale. They could also be used to send or request updates on customer orders. Because of this, they are always triggered by specific customer actions and sent automatically.
Transactional messages are messages that businesses need to send in order to facilitate a transaction or provide a product or service, as requested by the customer. Businesses use transactional messages to communicate important information to customers at critical moments in the customer journey. Transactional messages are usually triggered by a prospect or customer interaction with a website or an app. In this guide, we take a look at transactional messages and explore the different types, best practices, and examples from companies delivering delightful customer experiences.
Hopefully, these examples have inspired you to take control of the transactional messages your company sends. Try out our transactional email feature and put more action in your transactional messages today. Now that you understand how beneficial transactional messages are, learn more about how to create a full customer journey with email.
There are three ways of sending transactional email with HubSpot which give you the flexibility to send any transactional messages needed. Only some companies need to send transactional messages, so it is not part of the core HubSpot package. Email Editor: Just like sending traditional marketing email, you can also send transactional email. Automated Email Workflows: You can setup triggers and conditions that utilize transactional email to deliver a relationship based message (such as the delivery of an ebook).
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.