A simple email marketing definition is the use of email to promote products or services. Even better, email marketing is a way to use email to nurture and develop relationships with your email subscribers to complete an end goal like a sale. Email marketing is just one form of digital marketing, which also includes things like search engine marketing, social media, SEO, blogging, etc.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
Out of all the email marketing tips that we can give, this is one that we believe bears repeating. Contact segmentation is crucial to the success of your email marketing campaigns as this is what allows you to create targeted emails. By organizing your mailing list according to particular criteria such as buyer personas, demographics, age brackets, or phases in the customer lifecycle, you can make personalized messages that resonate well with your customers. Hence, this allows you to improve the quality of your interactions and build better relationships with them.
Interactive emails allow you to capture the full attention of your target audience and increase their engagement. Hopefully, with our list of best free email marketing software, you were able to get a better idea of which platforms are most suitable for your operations. To conclude, we highly recommend HubSpot Marketing because it gives you the power to efficiently manage your contacts, create stunning emails, as well as monitor the progress of your email marketing campaigns. You can sign up for a HubSpot Marketing free app here if you are interested in this solution.
Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more. GetResponse also publishes a lot of useful marketing resources such as courses, whitepapers, and videos that walk you through different aspects of email marketing. GetResponse is best for beginners and other marketers who also want a webinar marketing solution integrated with email marketing.
Email newsletter apps are the tools that power the bulk emails you receive from businesses every day. We focused our testing on apps primarily used to send email newsletters. For example, Mailchimp is a popular email newsletter tool, but it also functions as a CRM, social media management tool, and ad manager.
Store information about email subscribers, leads, and customers in a centralized location. 6 Mass email delivery : Send promotional and other marketing emails to a large group of recipients and ensure correct delivery. Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.
Like the above email tools FlockSend is also offers Email Marketing tool for small businesses to reach their customers in one click. Get in touch with us to know more about our products.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.