WhatsApp’s texting ability surpasses that of the worn out SMS and email. Its alluring multimedia interface enables sending text messages, images, videos, audios, gifs and plenty more.
To send messages, WhatsApp can be used as a potential platform. With chat apps turning out as a commonplace thing and the most sought after communication mode most marketers are switching on to such chat apps which prove conducive for their marketing.
The three- level interactions that WhatsApp makes possible is the personal 1:1 interaction, group chat and broadcast lists. The benefit of WhatsApp which helps it to standout from SMS and other chat apps usage involves its cost-free and algorithm-free feature. Being a freeware with cross- platform messaging property WhatsApp becomes the preferred messaging chat platform for the majority which can be a sheer hint for prospective marketing ground.
The history of WhatsApp for marketing is reason enough for its appeal. The Huffington Post social media editor, Chris York commented that the process of adding and removing WhatsApp users from broadcast lists as a laborious task that they stopped actively marketing the feature. Despite this, he praised the click-through rate for WhatsApp alerts as “insanely high” compared to Twitter and Facebook.
The Mirror, Huffington’s close competitor followed suit and remarked “steady growth in sign-ups since launch”. Their brand has since then being enjoying increased user interaction. Moreover, they try interact with people who contact on WhatsApp. The direct interaction creates makes it more reliable and generates a positive response among the customers. Customer service is something WhatsApp also looks forward too. By engaging in more promotional messages over the WhatsApp helps to reach out to a larger audience thereby, increasing chances of higher conversion rates.
The seismic shift towards digital marketing more and more people and business are getting inclined towards marketing online, even books are published both for digital and non-digital usage. Now many new easy and effective ways have been discovered for marketing purposes. Moreover, from the WhatsApp marketing software is an easy-to-use web interface. It is fast, secure, reliable and is easy to navigate.
To use WhatsApp broadcast for businesses, other industries and services for marketing purposes has taken over many other promotional web chat platforms with its level of direct correspondence.
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.