WhatsApp - An efficient tool for a multilingual audience
Vernacular marketing is gradually becoming a norm. With WhatsApp chatbots becoming well equipped with vernacular capabilities, brands are able to utilize WhatsApp as a tool to build brand trust, create an emotional connect with users, gain advantage over competition and target a large group of audience that actively makes use of Indian regional languages over English.
Affordable data plans and smartphones have garnered a wider multilingual audience than ever before. According to a KPMG and Google research, native language speakers are progressively embracing internet services. It is safe to state that vernacular marketing is important to penetrate micro-markets and reach people who still heavily use regional languages over English.
- More than 234 Million Indian language users have embraced the online ecosystem
- Only 10% out of the 76% literate population in India uses English
- Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million Indian language users by 2021
As a business, it has become important to build relationships with the user, but with the rise of technology, it is important to build AI powered relationships. WhatsApp chatbots can be just the answer to crafting outlines to an AI competent relationship with the user. Powered with vernacular capabilities, WhatsApp bots have helped millions of businesses tap into exciting opportunities.
In a mobile-first world, the speakers of Indian regional languages actively use WhatsApp as a mode of communication. Brands can engage with users in a language they understand, a language they are more likely to communicate in, and a language they are most likely to make critical decisions in. Your brand needs a multilingual strategy but also, an AI powered chatbot to support your strategy.
With the FlockSend WhatsApp chatbot, you can easily reach your audience, fully-equipped with vernacular capabilities to engage with them in a language they understand. The chabot understands user inputs and automatically engages with the user in the language of their preference. The Chatbot deploys smart translation features that make vernacular marketing a breeze.
Ready to deploy a powerful vernacular tool to your business?
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.