WhatsApp business is a venture of WhatsApp, launched in order to reach out to small businesses in particular who can employ this feature to reach out to customers wherein they feel more valued, given the one on one correspondence and end-to-end encryption that ensures privacy.
The new feature comes with a different logo altogether with a bold B replacing the phone symbol. The business app has come as a blessing for the small enterprises for which this personal approach can buy many potential customers.
The ordinary users, the customers, need not download the business app to get new updates. Only the businesses using the app for their business, need to install the business app. The users will know when they are contacted by a business rather than an individual, as it will be shown as a business account.
The most evident benefit of chatbots is that it is available 24x7 for 365 days. They communicate with us through text messages; integrate into websites, applications or instant messengers and helps entrepreneurs to know the pulse of the customers. In simple words, bots automate communication with users and give them access to instant responses regarding queries.
With the businesses wanting to grow with greater customer interaction business profile helps its users to create a business profile with useful information including address, phone number, business description, email address, and website.
The app enables businesses to interact with customers easily using tools to automate, sort, and quickly respond to customer messages.
The business app is also as user-friendly and engaging as the traditional one. This new app allows "Quick Replies." The tool lets you save and reuse the frequently sent messages to the commonly asked questions.
Another feature is the automated messages tool which allows businesses to set an away message when unable to answer. This gives the customer the idea of when to expect the response. To introduce yourself to customers you can create a greeting message to introduce your customers to your business.
WhatsApp business sends out greeting message to its customers and can also send custom greeting messages to a customer who messages you the first time or after delayed period of inactivity.
The away messages feature offers three types of schedules. There are options for custom schedule or out of business hours which will be activated automatically at their respective times. One can also use the third option i.e. Always send, wherein an automated away message will be sent to all existing and new customers at all times, unlike greeting message. The app also allows users to set auto-replies to text for specified hours and days.
WhatsApp Business allows entering information like your address which may direct to Google maps. You can also add business hours; email address and two URLs, which will all be visible to the customers who visit your business profile.
It also provides all features inherent to the traditional app like status, groups, broadcast messages and video or audio calls. Businesses that have incorporated this feature testify that it has helped them to communicate more efficiently with customers and has also helped to grow their business.
A very unique and inclusive feature is that businesses can add landline numbers in the app. The app is proving to be a great advantage to businesses just starting to anchor customers while focusing a great deal on customer interaction.
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.