WhatsApp, with its billions of active users pouring in messages in form of texts and other media is seen as a suitable platform for business marketing.
A tool to analyze its statistics, like how many people messaged or, how many messages are received per day, or the most frequently used emoji etc., will effectively improve business prospects.
Analytics is the process of gathering insights from raw data. The gamut of analytics starts from procuring data and develops into using the insights and trends from the procured data to make conscious decision.
WhatsApp is striding forward as a great marketing tool, with many businesses engaging in spontaneous one-to-one interaction with clients, chat and chat analytics is a key factor to be taken note of. Chat analytics is now being offered by many as a tool to keep track of the activity on the groups and broadcast created for customer interaction.
With growing data and complexity, data analytics gives an edge to companies that make proper and effective use of it. The advantages of investing in cutting edge analytics are limitless, with the increasing use of smartphones which has spawned digitization across borders. Investing in analytics will only boost your business provided you take it seriously and make amendments as and when required according to the public sentiment which gets reflected through a peek into analytic studies. The data science helps one to understand trends and preferences and modalities of the end user according to which businesses can work upon their products to improve it.
The analytic tools usually record the conversations of mostly businesses with their clients and by seeing data in an organized manner it helps to gain invaluable insights into the respective business. They provide the metrics on the usage like the number of messages that pour in, average number of messages per person or average number of customers sending in messages per day and so on and so forth. Besides, they run Natural Language Processors on the content to determine hidden sentiment in chat.
Data is available through customers’ mobile app usage, digital clicks, interactions on social media and more, all contributing to a data fingerprint that is completely unique to its owner. Companies must take advantage of this to provide the best customer experience.
The analytics help to gauge the response of customers. Companies must be extremely receptive to tackle with the volatility of the customers. The chat analytics will help to track these changing preferences and engage in a conversation in real time to make them feel personally valued. The greater the amount of data, greater is the opportunity for basing interactions on the personality and the choices of the customers.
The success of any business would be directly proportional to its adaptability to customer vagaries. If you are able to effectively collate data and simultaneously inspect and incorporate the analytics, you can stay competitive when demand changes or new technology is developed. The analytics anticipates market demands by using NLP to extract user sentiment and provide the product before it is requested.
The location intelligence analytics is helpful in knowing where your customers are mostly located and thereby organize your product availability and product features catering to the attitudes and preferences of the people of the place.
Being the products of this digitized era, one procures most data online through social media sites like Facebook, Twitter and LinkedIn. By following the number of likes, tweets, re-posts, retweets emoticons and comments by taking advantage of the analytics feature one can measure the overall effectiveness of your social media strategy. The abundant data insights from this can be used thoughtfully to create posts with a greater impact in order to multiply followers and convert them into possible customers.
With the data sources galore online, it’s never been easier to utilize analytics to affect business processes productively.
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.