Social media platforms have now seeped in everywhere. The most popular chat app, WhatsApp among others has been thoughtfully deployed in various industries to meet their requirements.
On a similar point healthcare is also moving fast in its use of popular chat platforms and social media to ease the access of immediate healthcare requirements.
The increasing number of users of smartphones, tablets and mobile apps is seen as a promising scenario for the development of healthcare marketing. WhatsApp has now created a niche for itself among the healthcare professionals who look forward to using this app to alert the clients and members of the general public regarding certain healthcare news and information which they can have access to.
Being cost-efficient and fast it has the propensity to facilitate clinical communications, enhancing learning and improving patient care while preserving their privacy. The patient’s performance and report details can be exchanged without any privacy issues with its end-to-end encryption that ensures privacy.
Literature on the use of WhatsApp in healthcare shows its importance in interdepartmental and interdepartmental correspondence regarding patients’ reports. With Wi-Fi connectivity turning cheaper and ubiquitous, doctors remain connected on such chat platforms for important and quick clinical or non-clinical discussions.
WhatsApp is a platform where people regardless of their footing participate in a discussion contributing their ideas. Many who participated in a survey conducted by Johnston et al. related to the usage of this app said that they felt WhatsApp “flattens hierarchy” by enabling students, residents and experienced consultant to be on the same chat platform.
It is also acknowledged that WhatsApp is a great boon to the developing nations striding poverty and development, as it is freely available, cheap and ensures protection through two-layered password, the screen lock and the app lock. The app aids in surpassing geographical boundaries in seeking primary level of treatment which includes diagnosis.
WhatsApp is widely used by dentists, physicians, hygienists and patients who post images and make queries and for each a clinical impression is registered and classified as traumatic, infective, neoplastic, autoimmune or uncategorized.
Members of the general public can subscribe to WhatsApp alerts regarding health needs and health related motivational messages covering weight loss coaching and support, healthy lifestyle tips, or teetotalling, among other topics. WhatsApp Broadcast can be used to deliver such alerts to subscribers. The lay users can also benefit from such alerts and can engage in spontaneous interaction with the healthcare provider.
By deploying the personal smartphone to track the geographical location, patients can get useful and relevant healthcare related information specific to the region.
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.