The complicated part is how the publications use WhatsApp marketing features to spread the word. However, this has become difficult to manage as WhatsApp broadcast groups only allow up to 256 users per group. With over 20,000 subscribers each this means the publisher has to manage over 1,000 groups to allow their daily news broadcast to happen. Hopefully, both these publications can be accepted to the WhatsApp API soon.
WhatsApp also has a business version, called WhatsApp Business, where you get all the features of the normal version, and a host of additional features.The app will use your phone contacts to show a list of WhatsApp users that you can chat with.On WhatsApp, you can either chat with individual users, or create groups with up to 256 people and chat with them all together.
From the beginning, WhatsApp has made no secret of who it is targeting with its business app.In fact, small and local companies that want to use a messenger solution for customer service without setting up a call center and programming their own messenger are likely to benefit the most.WhatsApp Business gives them the ability to manage customer support via mobile phones or through WhatsApp Web.
We write a lot about the best WhatsApp marketing campaigns and how to replicate them, but in our own experience interacting with businesses, we know best marketing is excellent customers service.The way small businesses are using WhatsApp in Brazil is the perfect story to illustrate this concept.With the meager cost of using WhatsApp on your phone compared to a website on your computer, Brazil is quickly becoming the perfect poster child for the messaging app customer funnel.
For instance : the brand Rarepink has a Whatsapp number managed by its customer service managers who are available at all times to engage with customers.Busy business people find it easy to engage with this person on whatsapp, exchanging pictures of products they are interested in, asking questions and even agreeing payment and delivery terms.The brand has been selling a significant proportion of its online sales via Whatsapp after it started sharing its number with customers.
Customer engagement is highly vital for any kind of business firm as they have begun using WhatsApp, a social networking app.WhatsApp offers direct communication between customers and business representatives through short but helpful messages.By incorporating WhatsApp into your marketing plan, you can respond swiftly to all the important queries of your loyal customers in no time.
However, offering customer support via WhatsApp may not be a good option for all types of businesses.Kritika from cloud telephony company, MyOperator warns that responding to every message on WhatsApp may not be practical for companies that get hundreds of customer calls everyday.So, choose WhatsApp as a customer support tool only if you have lesser number of customer requests.
Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.