In this epoch of new media, marketing has become directly proportional to the adoption of new technology by the masses. With the advent of Whatsapp, the brainchild of Brian Acton and Jan Koum, in the year 2009, it has become a household name for the best messaging app with more than 1.2 billion monthly users.
WhatsApp has become an indispensable tool for people’s messaging requirements. Being the top messaging platform with every second person using it, WhatsApp can be effectively and thoughtfully employed as a business marketing tool. Being user-friendly and easy-to-use, WhatsApp can be made use of as a marketing tool for business promotions by employing certain marketing strategies.
To understand the marketing potential of this app one must first learn about the key features that this app offers and how it appeals and engages the target audience. So, in order for WhatsApp to act as a completely engaging and fruitful marketing tool, one must know it inside out.
Certain key methods to make use of it as a marketing campaign tool are discussed below. An unimaginative and insipid display picture slot would not attract customers, but by developing an engaging brand persona one can make clients stay. Then to develop a good phone database one can design an alluring promotion which will entice the customers to entrust their phone numbers with you.
Another great advantage of employing WhatsApp sender for campaigns is that this prevents much of the criticism that would go on air on sites like Facebook and Instagram which are more public. WhatsApp is also one of the most preferred marketing channels to share content via Dark Social means in which marketers share content via private channels. WhatsApp sender feature can act as a private grievance redressal cell which allows the customers to have real time conversation regarding the product and also gives privacy to businesses.
Intending to be a spam-free enterprise, bombarding messages to customers will be a wrong way to reach out to the prospective clients. This can also lead one to be “blocked for lifetime” and this is something no marketer would ever want. WhatsApp Marketing Campaigns also requires to gain consent to contact from the users to run successfully.
WhatsApp sender can be leveraged as a survey tool to get feedback and customer data. It can be used as a messaging app to send alerts about new events and sales. It also backs up messages to Google Drive for training purposes and record keeping.
The WhatsApp group feature allows adding contact details of 256 members and must be given a unique group name. That’s quite a number for a good start. One must ensure that the group title reflects the name of the business and the group icon must be ones brand logo if there is any. One must engage users with useful content, giveaways, freebies etc.
By adding them in the broadcast one can easily understand the response to a newly launched product and try and improve it according to the customer requirements. One must be adequately resourced to handle customer queries and initiate quick response to costumers once they have tried to reach you. The business should ensure a dedicated person is available to get back to the customer depending on the traffic and ensure his performance is measured as well.
While writing text messages on WhatsApp one can use italics (by putting the phrase between low hyphens, like: _Hello_) or bold (by putting the phrase between asterisk,like: *Hello*) to put through your idea with better clarity. The use of emojis to increase the expressiveness of your shipments is another strategy.
One must reckon the fact that the customers have entrusted us with their telephone numbers, and so it is important to provide only quality content and those messages must be precise, clear and relevant and orthographically correct. With its multimedia interface it can send images, videos, gif's and texts to engage the clientele increasing chances of responding to the various promotions. Besides, it is highly recommended to send only a single message with multiple paragraphs instead of several sentences which would be a total nuisance to the customer.
WhatsApp’s status feature is a great way of promoting your offers without being invasive. The feature allows the uploaded content to stay for 24 hours after which they disappear and notifies users by placing a dot next to the tab.
With a multitude of messenger apps becoming the working ground for marketing and endorsements activities, the limelight is on WhatsApp which has a great number of users. So by exploiting it to its fullest by designing and executing result-driven WhatsApp Marketing Campaign Strategies one can end up getting a god number of leads and also customers.
NOTE: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.