WhatsApp Social Media Marketing: How it Works?

WhatsApp also has a business version, called WhatsApp Business, where you get all the features of the normal version, and a host of additional features. The app will use your phone contacts to show a list of WhatsApp users that you can chat with. On WhatsApp, you can either chat with individual users, or create groups with up to 256 people and chat with them all together.

From the beginning, WhatsApp has made no secret of who it is targeting with its business app. In fact, small and local companies that want to use a messenger solution for customer service without setting up a call center and programming their own messenger are likely to benefit the most. WhatsApp Business gives them the ability to manage customer support via mobile phones or through WhatsApp Web.

WhatsApp Business, however, is coming up against a perhaps unexpected rival : traditional SMS messages. Mobile operators have one clear advantage over WhatsApp : ubiquity, with prospective reach taking in every single mobile device that receives phone signal.3 Integration with Facebook Marketplace and the payments platform in India have also been earmarked as potential WhatsApp revenue streams.

Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, such as Facebook Messenger and Line. Messaging is inherently mobile, and it feels much more private and personal than traditional social platforms, where users broadcast a message to their entire network.

In WhatsApp most of the chat based on short text message, which is left annotation, widely used in small scale retailer to run their business to communicate through messaging text. The computation Analysis that faces with challenges, such as WhatsApp Messenger is evolved as one of the important communication in social media maintained by Facebook. WhatsApp is an attracting social media chat preferred by large number of users.

WhatsApp has attracted large volume of users because of the easy chat conversations. The chat conversations in WhatsApp support multi languages where user has made their own short conventions in representing communications. In current scenario WhatsApp is used for small scale business, understanding the context in this chat text is important to identify the insights.

And, of course, WhatsApp Business can also be used to take advantage of the many other options that WhatsApp offers, for example when sending out newsletters. It is currently only available to selected companies, but this is likely to change soon. WhatsApp is just one of many important building blocks for successful social media marketing.

Note: Contacting people that have not given you consent to do so, is against the terms and conditions of this platform; even though, it is technically allowed. It is mandatory to obtain active opt-in consent from your users before sending them any form of messaging. We strongly advise against sending users unsolicited messages and spam. Doing so violates our terms and conditions.