In a human context, there is physical health, and mental health. External, and internal. In the same way, Social Media's subconscious, or Deep Social Media come to the forefront of importance for marketeers.DOWNLOAD WHITEPAPER
Gaining insight into WA conversations
Responding to live data
We examine social media listening for content shared socially, that does not is not publicly available.
How this can be leveraged, understood and acted upon in a meaningful way is what we deliver as a
In the context of India, thousands of publicly available and open, WhatsApp groups exist. By entering into these groups (note - you can also enter groups that have not been advertised on the internet by getting their access links), you can listen to conversation that is happen in them - at scale. You can sift through millions of conversations and data points to filter and find very specific information. For example, how many people are talking about cricket between 5 and 7 pm. We can further improve the value of the search with a few integrations to True Caller and to AWS Rekognition (or any facial analysis tool) to give you demographic information. So out of my people that are talking about cricket between 5 and 7, where are they based, what are their religions, and how old are they. Solution
Since we can analyse multiple conversations at the same time, we are also able to spot trends in virility in DeepSM. For example, we are able to identify that one particular youtube video is being shared with a high frequency across groups and then act on that information. A marketing company, could quickly buy adspace on that video.
From a marketing standpoint, this sort of data is invaluable and can be used to understand how and what people are talking about. The permutations and combinations of this core tech can be expanded.
The government of a South Indian state needed a platform for quick, effective communication between booth level monitors and...