The government of a South Indian state needed a platform for quick, effective communication between booth level monitors and higher level coordinators on voting day.DOWNLOAD WHITEPAPER
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Free and fair elections are critical to a healthy democracy and that’s never more true than on voting day. Ensuring that voters are being given a fair chance to exercise their right to vote also goes a long way in increasing voter confidence when results are announced.
Deploying a system to transfer actionable information, status updates and plans of action, both, up and down the chain of command to organise and respond to issues.
A purpose built WhatsApp and SMS based feedback and mass communication platform where booth monitors could report issues in real time and coordinators could respond with resolutions in a timely manner. The system also facilitated broadcasting important information to monitors.
When trying to deal with issues affecting people’s ability to vote, two things are of importance: Time
and Coordinated Action.
The government needed a communication system that could be deployed quickly on voting day, with high uptake and minimal or no training needed for ground level workers/booth monitors.
Instead of burdening monitors and coordinators to download an unfamiliar app or stay on hold on a phone call for long periods of time, we built a system that could work with two of the most commonly used platforms: WhatsApp and SMS.
This helped massively in understanding ground realities as well as the bigger picture, to develop effective responses where needed. Monitors could provide updates quickly by choosing options on a menu and provide more detailed feedback if needed. Users could even send images as updates to literally provide a clear picture of the situation.
The beauty of this system was that it required no training period or learning curve for booth monitors.
Almost all of them already used WhatsApp as their primary communication app, both personally and
professionally. It could be deployed in virtually no time. All of these factors made broadcasting clear
instructions to individuals as well as the entire workforce not only possible, but also effective.
As is so often the case in effective management of such events, timely updates and clear plan-of- actions were transmitted efficiently leading to coordinated action and resource allocation. The added advantage was the cost factor. By utilising widely used platforms, we were able to create and deploy this system at a fraction of the cost of developing a dedicated system.