sign up rates
Significant cost cutting
Centralised campaign management
Targeted remotely from
As they entered tier 3 and 4 cities, the manpower required to
pound the pavement, meet individual restaurant managers and
collect documents was time consuming, and expensive given the
number of cities they needed to cover nationwide
The company set itself a 30% sign up rate for restaurants before
launching the app for end users in any given city. This is where
FlockSend was able to provide an outreach and sign up user
journey on WhatsApp.
We began by using custom built tools to compile a list of restaurants in the target city, along with listed
We were then able to use our TrueCaller based tool to get the names connected with the phone number. This enabled to outgoing messages to be personalised with users’ names and restaurant names. This helped immensely in not only getting noticed but also with the response rate.
The The user flow kicked off with the restaurant manager being sent a message in two languages
informing them of the impending launch. They were prompted to reply with necessary paperwork so
that their registration onto the platform could be done within minutes.
The campaign achieved a 15% sign up rate in just one day, without any need for any salespersons having to do meet and sign up each and every restaurant. Moreover, when the salespersons did finally get out to sign up the remaining restaurants, they were already aware of the impending launch which made the whole process that much faster and smoother.