One of the largest two-wheeler manufacturers in the world was looking to create buzz and boost in store visits by automating their upcoming Eid marketing campaign.DOWNLOAD WHITEPAPER
Marketing Campaign Automation
Detailed Database Of All Leads
Duration Of Campaign
There are more than 1.5 Billion Whatsapp users in the world. Thus,
the two-wheeler manufacturer wanted to use this growing base of
untapped, potential customers to generate leads and encourage
footfall in their physical stores in and around Dhaka, Bangladesh
during the upcoming Eid Festival.
To automate a fun and interactive marketing campaign that would
enable users to participate in a contest that would promise them a
chance to win a bike from their latest collection.
The premise of the contest was that the participant would have to visit one of their physical stores and
check-in on Whatsapp to qualify for the Eid season campaign giveaway. Each store location was
mapped out with its corresponding latitude and longitude to facilitate location detection to a degree of
50 metres from the exact store location.
Once the participant reached the actual store they simply had to click on a button to check-in and qualify for the contest. With our sophisticated tool, we could facilitate location detection directly from Whatsapp instead of redirecting the user to another third-party website. Once the user checked-in from one of the physical stores they would get a confirmation on WhatsApp for the same.
An easy click to chat link was set up that would redirect the potential customer from an online ad
(posted on Facebook/Google) to a Whatsapp number associated with the bike manufacturer. The user
would then be guided along the contest by a Whatsapp Chatbot.
The chatbot not only facilitated 40 K check-ins successfully but also reminded all the users who had not checked in at all. This decreased drop off rates significantly as all users were systematically followed up with after their first interaction with the campaign.
The WhatsApp chatbot was programmed to cater to the English as well as the Bangla speakers a taking
part in the contest. With the intuitive Bangla translations, vernacular speakers could easily follow the
instructions and take part in the contest. This additional feature helped the marketing campaign to
cover all customer segments and made sure that no willing participant was left behind due to a
frequently experienced barrier on digital platforms.
The novelty factor of a chatbot helped to make this campaign fun and unique while increasing user
engagement. The Chatbot that was live 24/7 was programmed with playful fallback responses that
encouraged continued interaction by the user well after they had successfully qualified for the contest.
At the end of the contest the campaign not only increased physical store footfalls, but also helped to
generate a a sizeable database of potential leads that the business could follow up with at a later
date. With the location detection tool, the exact store location of all check-ins could be mapped out
such that there was aggregated information of store wise customer interaction i.e. the most popular
store v.s. the least visited store. All leads were then meticulously stored in the analytics database with
customer contact information and location of check-in.